DeFeet offers support to the cycling community and local community through sponsorship, donations, and collaboration.
DeFeet partners with the Paul Sherwen Project
In July 2022, DeFeet released a new Paul Sherwen Project sock. The sock design, inspired by the jerseys of the Tour de France, features KOM/QOM red dots flanked by one yellow and one green stripe around the cuff with a red outline of the PSP logo on the back.
100% of the proceeds of both socks is donated to the Paul Sherwen Project, which goes towards building a workshop for the Matany Girls' Vocational School (photo below), the first of its kind in the Karamoja region of Uganda. in 2021 with the original sock design, DeFeet donated $3690 to the Paul Sherwen Project.
The Paul Sherwen Project was established to empower local people to drive progress and economic development through education, job skills and personal training, while promoting & protecting the unique culture and environment of their communities.
Read more at www.paulsherwenproject.com.
DeFeet matches customer donations for Giving Tuesday
On Giving Tuesday, November 30, 2021, we gave our customers the limited opportunity to purchase socks for donation at a reduced rate, and extended the rate through Friday.
With our DeFeet match, we were able to donate 274 pairs of socks to two local charities. We donated a box full of Aireators and Woolie Boolies to the local Salvation Army and to Safe Harbor, an organization here in town that provides shelter, support, and training to women for long-term recovery.Men, women, and children who are homeless or struggling during winter months have a crucial need for clothing items such as warm socks. We are grateful our customers helped us keep some feet warm during the colder weather.
RIP John Berry
With the John Berry Bone Shaker sock, DeFeet honors the legacy of local friend and cyclist John Berry. He loved life and he loved to ride his bicycles. He could be seen riding with his dog, both of them as happy as can be. He was an early DeFeet teammate, and the life he led was brilliant and shiny. His heart was full of love. We will be donating all proceeds from the sale of this sock to BikeWalkNC.org.
Why dancing skeletons? If you knew John, you would know he had a wonderful sense of humor. One day he told DeFeet founder Shane Cooper that he wanted to end up as a skeleton in a science classroom, and jingle his bones to scare the students. Way back then, he came up with this sock design. Now everyone can share some of John’s personality with a fun sock for an inspiring man, and support an important cause: BikeWalkNC.org.
In 2021, DeFeet donated $925 to BikeWalkNC.org in John's memory.
DeFeet donates over 12K to Wires.com
As some of the largest wildfires ever witnessed raged through Australia, threatening much of the country's land and species, DeFeet set about raising funds. WIRES is an organization that helps Australian wildlife survive wildfires.
The DeFeet Custom Shop created some special socks and put them for sale on the DeFeet Sockfunding platform. Sockfunding makes it easy for organizations to create, sell and distribute socks to people anywhere in the world who want to help out.
Read more here.
LUX Cycling x DeFeet Custom Shop
When Roy Knickman, director of the LUX Cycling Development Team, approached DeFeet in 2017 to become a sponsor of the program, we were happy to partner.
Knickman's experience in the sport is vast, and the last few years have proven that his mentorship skills with young riders are world class. LUX riders have gone on to win World Championships at the junior level, achievements US cycling has not seen for generations.
Read more here.
In December 2018, DeFeet gave 7.4 tons of product with cosmetic blemishes to Good360.org. That's 177,600 pairs of socks. This was a massive accumulation of product that built up for over 10 years. DeFeet kept this product out of circulation to help protect independent bike shops.