Sponsorship & Ambassadors


Does DeFeet offer sponsorships?

We donate socks to NICA to encourage high school mountain bikers, and we sponsor both a UCI Continental Team and a UCI World Team.

Locally, we support community organizations through donation or sponsor rates. We are currently at capacity with sponsorship partners.

Can DeFeet provide socks for my event, business, or fundraiser? 

DeFeet Custom is the perfect fit for anyone looking to promote their event or business. Customers can choose from a range of different DeFeet socks in performance fiber or wool blend, and have their designs and logo knitted into the sock. Custom socks are offered at wholesale rates, so customers can resell for their business or event and use their custom socks as a fundraising item.

How can I become a DeFeet Ambassador?

The application process for 2022 Ambassadors is closed. Thank you to all the passionate and dedicated cyclists who applied!

Since the beginning, DeFeet has always given back to the cycling community. We believe in supporting cyclists throughout the lifecycle of their devotion to the sport. We donate socks to NICA to encourage high school mountain bikers, and we sponsor both a UCI Continental Team and a UCI World Team.

We reinvest in our local community throughout the year, whether it's through sock donation to team sports or with adjusted sponsorship rates for custom socks designed for a special biking event. We love our community, and we love to see our socks on feet on bikes.


DeFeet supports the National Interscholastic Cycling Association, an American non-profit organization that promotes high school mountain biking programs in the United States. NICA provides governance, leadership, and program support to regional high school mountain biking organizations.



Wildlife Generation Pro Cycling is an American professional cycling team. The squad is registered in the United States as a UCI Continental Team. Wildlife Generation, an American conservation organization, is the title sponsor. Shown above in DeFeet custom socks.



Lotto–Soudal is a Belgian professional cycling team at UCI WorldTeam level sponsored by the Belgian lottery and Soudal, an adhesives and sealants manufacturer. Lotto riders wear custom DeFeet socks.


ACE Ambassador Program

Applications are closed for 2022 Ambassadors.

What are the perks of becoming a DeFeet Ambassador?

DeFeet Ambassadors get swag based on their sport of choice and their location - good stuff like Duragloves, Aireators or Wooleators, Slipstreams, and Kneekers. They also get a Friends & Family discount code to use throughout the year!

What do Ambassadors have to do for all that great gear?


Add @DeFeet to your Instagram bio to identify yourself as a brand ambassador


Spread the love!

Share your discount code with friends, let them see DeFeet quality firsthand.


Tag DeFeet in 3 photos a month posted to your social media accounts:
@defeet #idefeet


Provide photos and a description of a special or local ride; include comments about the DeFeet products featured in that ride.

Who will be chosen? 

We want our Ambassadors to represent the spirit and customers of DeFeet - an inclusive range in age, gender, cycling area of interest, and ability (cyclists with disabilities are encouraged to apply). We will review the social media accounts of applicants to determine engagement, quality, and content variety.

We love personality and character! We aren't looking for perfect professional photo shoots - just fun times in great socks.