We support cyclists throughout the lifecycle of their devotion to the sport.
See sponsorship opportunities below. 

Sponsorship Opportunities

School Athletics Team

We have a special Team Sponsorship program for school athletics, available to both official school teams and informal athletic clubs.

Get custom socks in your school colors at a special rate! Additionally, teams who place an order will receive a discount code to share with the team for 25% off individual purchases on the website throughout the year.

Team Sponsorship

Event or Fundraiser

DeFeet Custom is the perfect fit for anyone looking to promote an event or raise funds to support a cause.

Choose from a selection of different DeFeet socks in performance fiber or wool blend, with your design or logo knitted into the sock.

Learn About Custom Socks

Individual Sponsorship

We select 12 Ambassadors a year who represent an inclusive range of age, gender, cycling area of interest, and ability, and demonstrate engagement with their local cycling community.

We're looking for an active social media presence, quality and variety of content, and personality. 

Applications for 2024 Ambassadors will open in October 2024.

Supporting cyclists from beginner to pro 


DeFeet supports the National Interscholastic Cycling Association, an American non-profit organization that promotes high school mountain biking programs in the United States. NICA provides governance, leadership, and program support to regional high school mountain biking organizations.



Wildlife Generation Pro Cycling is an American professional cycling team. The squad is registered in the United States as a UCI Continental Team. Wildlife Generation, an American conservation organization, is the title sponsor. Shown above in DeFeet custom socks.



Lotto–Soudal is a Belgian professional cycling team at UCI WorldTeam level sponsored by the Belgian lottery and Soudal, an adhesives and sealants manufacturer. Lotto riders wear custom DeFeet socks.