Introducing the new SUB360 Allday sock. We created a new sock with comfort and performance to take on your day in style. The SUB360 Allday is made in our in-house microsockery from local yarns and features an entirely new way of sublimation with a direct to garment print in 360°. This process creates a seamless image with vibrant colors and unlimited design.

To launch the new SUB360 Allday, our design team looks at retelling the fantastic story that leads to the creation of the bicycle.