Welcome to DeFeet's Spring 2025 Film Festival presenting Flandrien. We welcome you to scroll down to watch the full version of the film, but before you do make sure you enter your email address in the space below to enter the prize drawing. Winners will be selected each day from the Tour of Flanders on April 6 through Paris - Roubaix on April 13th. That's a lot of chances to win! The Grand Prize winner will be announced April 13 after the finish in Roubaix.

Entries open now through the finish in Roubaix. Boost your email entry by posting anything cycling related on Instagram with #flandrienfilmfestival

Shops enter seperately with their shop email and Instagram account and post with #flandrienfilmfestival for a chance to win a 12 dozen DeFeet Custom Shop order. Watch FLANDRIEN in-store with customers to help them enter and win, too.

Scroll to view prizes.

Ronde van Vlaanderen

Start chilling some Kwaremont

2

DAYS

11

HOURS

50

MINUTES

39

SECONDS

INTRODUCING EVO Jet AERO and BASE

Some winners of the daily prizes will receive a pair of the new EVO Jet AERO or BASE model socks. These socks mark a new era for DeFeet custom offerings. With minimums as low as ONE PAIR, the EVO Jet AERO is the fastest sock in the World while the BASE offers the clean lines and professional look and feel of an EVO level product at a lower price point.

why we made flandrien

Sharing of the Gifts

Belgium and Flanders run deep in the blood of DeFeet. Many times the winner of the Tour of Flanders has crossed the line in DeFeet socks, but that isn't the reason we made a film. DeFeet wanted to share glimpses of the people, places and history the make Flanders so special.

Making it ourselves, in-house like we make our products, was the only way to do it right.

The sites and sounds of Flanders.

Flandrien was Directed by Paul Willerton and produced by Shane Cooper. They filmed, captured sound and went through the untold challenges only those who make socks and accessories in the USA and films on other continents would understand. The rigors of trouncing through the landscapes of Flanders juggling cameras, lenses and sound equipment were soothed only by the relaxed atmosphere of the Flandrien Hotel at the end of each day.

DeFeet proudly presents Flandrien. Created as a gift to Belgium and Flanders, the film plants our flag in the sacred ground of a country and region DeFeet forged it's brand. We are fortunate to have done that not only on the legs of men and women who earn the timeless title of being a 'Flandrien', but in the hearts and minds of people around the world who live for that special day each Spring. The day we hear the sounds and see the sights that only one race can give us.

The day of the Ronde.

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