Hey guys! Sonya Looney here! About a decade ago, I was racing my bike and wanted to show more “flair.” (Yeah, like Office Space style).
I started going to the dollar store or Target to find fun socks to wear in my races. Eventually, performance sock companies started coming out with fun socks! I designed my first sock – Do Epic Shit with DeFeet and it blew up! I’ve done other designs since then but decided I wanted to do more!Socks are a great conversation sparker and a fun way to show our personality.
My goal is to design socks that make you smile and make you feel good when you put them on. I want to design socks to inspire you to push a little harder in your life and go for the things you are passionate about and have fun while doing it - just like I did with designing socks!
We like these definitions:
Moxie:force of character, determination, or nerve.