LUX Cycling  x DeFeet Custom Shop

Feb 14 , 2020

LUX Cycling x DeFeet Custom Shop

When Roy Knickman, director of the LUX Cycling Development Team, approached DeFeet in 2017 to become a sponsor of the program, we were happy to partner. Knickman's experience in the sport is vast, and the last few years have proven that his mentorship skills with young riders are world class. LUX riders have gone on to win World Championships at the junior level, achievements US cycling has not seen for generations. The 2019 World Championship saw US Juniors and U23 riders have the best results in history. Knickman's influence is evident, and LUX has created a model program that others can now emulate. 

LUX uses the DeFeet Custom Shop for their socks. They're also using the fastest sock in the world, the new DeFeet EVO Disruptor in stock form for time trials. They complete their kit with the suite of DeFeet Accessory items. We're looking forward to following this exciting young program in 2020.